You’ve likely heard the term Try Before You Buy floating around. At the very least, you’ve heard of Prime Wardrobe - Amazon’s own take on the TBYB trend.
Try Before You Buy allows shoppers to order online with no upfront payment. They try items from the comfort of their home and if they love it, they keep it. If not, they can simply send it back. It essentially replicates the in-store shopping experience, where customers don’t have to pay upfront just to try items in a fitting room. TBYB can help merchants increase conversions, total revenues, and average order values (AOV) by removing the friction and uncertainty associated with online shopping.
The good news is you don’t have to host on Amazon in order to offer Try Before You Buy to your shoppers. Software like Blackcart seamlessly integrates into your eCommerce store and allows customers to have that in-store shopping experience, online. Whether shoppers are unsure about the sizing, quality, fit, or look of an
item, one thing’s for certain - they can’t get enough of Try Before You Buy. Hear from Blackcart-enabled customers themselves how TBYB helped address the biggest problems with online shopping.
SOLVE FOR SIZING CONCERNS.
“The Try Before you Buy option was great because it allowed me to try [an item] out that I was pretty sure wasn’t going to be the right size…so I liked that I had the option to try it out before I had to purchase it.”
LET THEM SKIP THE STORE.
“I love not having to go into stores to try this on, and having the option to physically wear it at home for a few days. It’s my new favourite. I ordered 2 more!”
HELP THEM DISCOVER MORE OF WHAT THEY LOVE.
“I love the shirts I found. They were good quality, cute and fit perfectly! I also bought shorts and jeans in a colour I've been searching everywhere for and was delighted to find them.”
CREATE A PAINLESS SHOPPING EXPERIENCE.
“This option worked great for me. The process was very smooth and easy to handle. And I found 3 great dresses!”
ATTRACT NEW SHOPPERS.
“This was my 1st time using the try before you buy service. It was nice to be able to have it at home and try it on, take it off, then try it on again and then make the decision on how much I loved it”
HELP FIND THEIR PERFECT FIT - NO MATTER WHAT.
“I’ve ordered from here before so I was confident about the quality and fit. But I’ve lost weight and wanted to make sure my previously purchased size was the same. And Yay! It was. Great service idea.”
STAND OUT FROM THE COMPETITION.
“Excellent option to try products! Made me feel more comfortable with the styles I’m buying. Wish more vendors used it. Thank you Blackcart!”
NO DECEPTIVE FINE PRINT.
“The process was as simple as advertised! Usually there’s a catch to things like this but it was so easy. Very impressed.”
TURN THEIR LIVING ROOM INTO THEIR FITTING ROOM.
“This is a very easy process, I ordered the item and [this merchant] sent it out very quickly, I was able to try on in my own home, the jeans I got fit perfectly and I paid for my item and just that fast I had a new pair of great fitting jeans, thanks for the ease to shop!”
REDUCE FINANCIAL BARRIERS.
“I would have never tried on [this item] without the offer to try before you buy, especially because the prices are not the cheapest. They're great though--amazing fit. I will most likely be a frequent customer now”
CREATR AN IMMERSIVE SHOPPING EXPERIENCE.
“[Try Before You Buy] allowed me to consider styles I hadn’t worn before because I could try things on at home with my shapewear, shoes, accessories, and other wardrobe items readily available.”
DELIGHT YOUR SHOPPERS.
“I was skeptical about ordering, but the try before you buy option made the decision easier. I hate waiting for refunds, especially with today's slower shipping.”
GROW CONFIDENCE IN YOUR BRAND.
“It was a great idea, easy to navigate and I was definitely sold at the end. Plus, your confidence in your product to offer such a deal made me confident in your product as well.”
BUILD CUSTOMER LOYALTY.
“I have done Try Before You Buy three times and each time, I have kept all items. I enjoy the ability to try clothing before committing to the purchase. The selection is great, buying process is simple and I have loved all items received. I will spread the word and continue to utilize the service for myself.”
GET YOUR SHOPPERS ACROSS THE FINISH LINE.
“The Try Before You Buy was the reason I purchased. This way I knew I was getting the product I wanted. I wish more places did it!”
While trying before buying isn’t a new concept, it’s only recently been applied to everyday online shopping. But it’s more than just a trend - it’s the direction eCommerce is headed. Help your shoppers fall in love with your brand by bringing a tried-and-tested strategy to your online store.
If you’ve caught the curiosity bug and want to see if Try Before You Buy is a good fit for your brand, request a free demo here.